Keep Tahoe Blue, The Tyre Collective, and DRI launch innovative pilot program to protect Lake Tahoe’s air and water
Today, Keep Tahoe Blue, The Tyre Collective, and Desert Research Institute (DRI) announced a groundbreaking collaboration with the Emerald Bay Shuttle and its operator, Downtowner, that brings together science, technology, and alternative transportation to protect Lake Tahoe’s world-renowned water clarity. The pilot program employs The Tyre Collective’s proprietary technology — discrete, compact devices affixed to a vehicle’s undercarriage — to capture harmful tire wear particles directly at the wheel.







