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DRI Request for Proposal

Media Relations And Media Placements, Integrated Marketing Communications Services

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Summary:

The Desert Research Institute (DRI), a world leader in environmental sciences through the application of knowledge and new technologies, seeks to acquire the services of a qualified agency to support its media relations and integrated marketing communications strategy and initiatives.

In addition, DRI seeks to generate measurable awareness and encourage strong national and in-state interest in its Nevada-based research enterprise that advances environmental study, technological development, science education, and policies that impact the long term sustainability of planet Earth. 

DRI invites proposals from interested agencies with experience in media relations and media exposure and strategy; content development and visual storytelling; digital engagement strategies and tactics; database marketing and acquisition strategy; and integrated marketing communications strategies.

Timeline:

This RFP is soliciting bids from all interested parties for a 9-month initial contract, with the potential for an additional one-year extension upon performance review.

Budget:

DRI is interested in creative ideas and new approaches that will maximize value spent. Initial 9-month budget should not exceed $50,000.

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